Karina Golubenko

Roadmap to Ending Extinction

Exhibition design for Innovation Summit

Year
2023
Credits
As part of Random Studio for Air Company
  • User Journey
  • Graphic Design
  • Motion
  • Art Direction

On the occasion of Climate Week, Random Studio translated the ethos of AIR COMPANY into a spatial journey introducing the company over the course of one night.

Insight

Founded in 2019, Air Company is devoted to converting carbon waste into sustainable fuel through carbon utilisation technology. The event ‘Roadmap to Ending Extinction’ during New York Climate week needed to synthesise a wealth of complex information and research into a comprehensive experience.

Idea

We aimed to create a space that guided visitors through the three different moments of the evening – an exhibition (present), a presentation (future) and a celebration. Carved into different sections, the space acts as a portal into the company’s universe, mixing different mediums to both inform guests and foster future collaborations over the three stages of the evening.

End Result

A metal wall both divides the main space and acts as a canvas to host information that elaborate on AIR COMPANY’s technology. Plexiglass boards were selected to elegantly structure complex information, with the added benefit of potential reuse in the future.

Upon entering the second space, guests are greeted by a totem installation hosting a variety of information displays that narrate the story of the company's achievements in carbon reduction.