Lassie is an AI-first billing automation platform helping dental and healthcare practices spend less time on administrative work. I joined the project from the start, helping apply new brand identity and define what an agentic experience could look like and translating those outdated SaaS workflows into a product that feels clear, fast, and dependable for the people running it every day.

Collaborating closely with the researchers at World Labs, we designed and built the first version of Marble, enabling users to generate and explore 3D worlds from a single image, video or text prompt. Under the guidance of their product director, I shaped the interaction flows, design system foundations and overall visual language.

New Generation is a technology company building AI-native commerce experiences across chat, agents, and generative interfaces. Together with the brand team, we shaped the website from the ground up — defining its narrative, structure, and product graphics to clearly communicate a new kind of commerce experience.

For two years, I worked as a product designer on the digital retail platform for Tommy Hilfiger and Calvin Klein. Used across 300+ stores in Europe, it helps store associates connect online and in-store inventory to find products, recommend alternatives, and complete otherwise missed sales. Working closely with design, engineering, and client product teams, I helped evolve the platform across multiple touchpoints, making complex retail systems feel natural in the context of a real customer conversation.

For Boucheron's Ginza flagship, we designed an interactive Wishing Tree experience for couples buying wedding bands. Guests could write a personal wish on a bilingual digital interface, then cast it onto a physical birch through a choreographed sequence of light and sound — turning a retail moment into a memorable ritual they could also take home digitally.

For Climate Week NYC, we translated AIR COMPANY's ethos into a spatial experience that introduced visitors to the brand over the course of one night. I designed and art directed the static and motion content across the exhibition, shaping how the story unfolded throughout the space.

Working closely with World Labs' researchers, as a Senior Product Designer I helped turn concept into a usable product—shaping core interaction flows and defining the visual language. This included generartion of 3D worlds through text and images, and the gallery experience. With no existing playbook, I helped create one from scratch.

For citizenM's well-being R&D programme, we explored how digital and physical services could make the hotel room feel more supportive and restorative. Through rapid prototyping and guest testing, we developed a series of in-room well-being moments designed to reduce travel fatigue and make better use of the room's existing features.

At Strelka, I redesigned the institute's website around a flexible, modular system that could support its many programmes, events, publications, and courses within one cohesive experience. The new platform introduced responsive layouts, dynamic content, a connected tag system, and scalable templates that made the site easier to navigate, maintain, and evolve over time.