Bridal Forest
Interactive in-store installation for Boucheron
A nature-themed intervention for Boucheron’s flagship store in Tokyo, Japan, as part of Random’s year-long project.
Insight
For Boucheron's new flagship store in Ginza, Tokyo, Random Studio was asked to create a series of digital interventions in the store. As part of the experience design team, my role was to bring emotional depth to the shopping experience, by transforming the purchase of a wedding ring into a personal and meaningful moment for customers.
Idea
The Bridal Forest is an interactive installation that exists as a poetic blend of tradition and technology. Inspired by the Japanese Tanabata tradition, it offers couples a unique ritual as they choose their wedding rings.
The Wishing Tree invites couples to write their wishes, casting them onto a physical birch with a simple gesture – ‘tying the knot’, that forges a lasting memory of a couple obtaining their Boucheron wedding bands.
01 Idle Mode
02 Writing the Wish
03 Tying the knot
04 Generated light & sound
05 Handover
End Result
This ritual offers a real-time interaction between the space and the people in it, but also invites customers to take home a tangible memory of their ring-buying experience. Scanning a QR code, they can download a digital version of their wish to keep forever.
A user journey and intuitive UI for the embedded screen were designed to make the experience simple yet surprising for various types of guests, with an option to choose from Japanese, English or Korean languages.
Process
Throughout the process, we constructed a prototype tree within the studio lab, facilitating continuous testing and refinement of designs to ensure seamless integration of physical and digital components.